Those of you wishing to be in the top 10 sponsors of the 2012 London Olympics, will have to dig deep into your pockets.
The price tag for a top ten spot is a minimum of £50M per head.
Who ever said that the Olympics was just about sport?
Games organisers are hoping to sign up 10 high roller sponsors, by March, covering four sectors; automotive, banking, telecommunications and utilities.
It is hoped that UK commercial sponsorship will cover approximately 35% of organising committee's financial needs, estimated to be around £2BN.
The remaining requirements are to be covered by International Olympic Committee broadcasting and sponsorship revenues, ticket sales, merchandising and other commercial activities.
Sir Digby Jones, director-general of the CBI, took a side swipe at the EU and has asked the games organisers to buy British-made goods.
"I want every single medal that is hung around the necks of the world's athletes to be made in Britain. I want Britain to treat European Union procurement rules in the way that France would."
The "good old boys" in the unions needless to say rules out a no strike agreement. Brendan Barber, general secretary of the Trade Union Congress, said:
"I don't think talking about a no-strike agreement is the right approach."
All rather akin to watching pigs, with their snouts in a trough!