The London 2012 Olympics will be hyped by a nationwide festival of culture, which will start next summer, according to Olympics organisers yesterday.
The festival will include an international Shakespeare festival, and mark the beginning of a four-year film and video project across Britain.
The festival is the first of 10 major projects to mark the Olympics. The projects are being planned in partnership with organisations such as the BBC, and the UK Film Council. The arts sector is being told how it can get involved in the celebrations.
It is somewhat ironic that arts are being used to promote the Olympics, and being told what to do, given that Lottery money intended for the arts is being diverted to fund the Olympic budget shortfall.
A tad hypocritical, wouldn't you say?
In a related announcement, there are plans for a logo to endorse sporting, community and cultural projects.
Guess who will be designing that?
Yes, that's right, the same company behind the "Lisa Simpson Gives Head" London Olympics logo!