Cash strapped British athletes, hoping to compete in the London 2012 Olympics, are offering individuals and companies the chance to buy squares on a grid overlaying images of themselves on the net.
Sponsors will be able to buy different squares for £20, £100 or £1,000.
People browsing the site, called Be Number 1, will then be able to link through to dedicated sponsors' websites with videos and news.
The site claims:
"As a member of Be Number 1, as well as giving financial support to a British athlete, you can show the world what a great sportsperson you are via your own B#1 Sports Page.
Each member is given a page on the Be Number 1 web site where you can show your own sporting highlights in the shape of blogs, photo galleries and video clips.
We’d like this to be very much sports, health and fitness orientated, so perhaps a bit different from other places on the internet where you can post. The most interesting Sports Page each month will be featured on the Be Number 1 Home page – so pick an athlete, sign up and get posting."
It doesn't say how much the athletes actually receive though.
Olympic Medals won during the Beijing 2008 Olympics
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