Coca-Cola has extended its Olympic sponsorship for a 12 year stretch up to 2020.
The deal was signed Monday in a ceremony at the Great Wall in Beijing, which will host the 2008 Summer Games.
The agreement starts in 2009 and covers the 2010 Winter Olympics in Vancouver, British Columbia, the 2012 Summer Games in London and the games of 2014, 2016, 2018 and 2020.
Coke is the Olympics' longest-serving sponsor, dating to 1928.
IOC president Jacques Rogge said:
"The contribution of Coca-Cola to the Olympic movement has always been the model of a true partnership. This is a natural partnership that we hold most dearly."
Coca-Cola chairman Neville Isdell said:
"Our investment in the Olympic Games underscores our faith in the games and how they continue to make our world a little bit better."
Money has nothing to do with it then?