The Olympics

The Olympics


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Monday, July 2, 2007

London Logo Farce - The Farce Continues IV

The farce over the "Lisa Simpson Gives Head" London 2012 Olympics logo continues.

The organisers of the London Olympics have now revamped the logo to contain images of competing athletes.

One image, featuring a child taking part in martial arts, has been spotted on the side of an Olympics bus touring Britain to promote the Games.

Needless to say those behind the logo deny that this change is in any way connected to the howls of protests over the logo. The official line is that this is an attempt to "populate" an evolving brand.

Lord Coe, the chairman of the London Organising Committee of the Olympic Games (Locog), was reportedly shocked at the extent of the backlash that followed the launch of the logo last month.

The the logo will be shown in 3-D in films and on the internet. Seemingly it looks, so the designers say, very good when presented in that format.

However, the organisers who should have been more thorough wrt the planning have failed to take into account the fact that most people will see it only as a flat image in newspapers and magazines.

This hardly gives one confidence in their ability to organise and manage the Games themselves, does it?

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