The organisers of the London Olympics have claimed another victim in their relentless campaign against people using the "O" word, unless they have paid for the privilege.
Students at the University of Brighton have been banned from using the word "Olympics" to promote an event because of copyright issues, and have been issued with a warning by the organisers of the London 2012 games.
The university's Chelsea School had planned to name a series of talks by sports personalities The Olympic Lecture Series.
Unfortunately for them and anyone else daring to use the "O" word, the terms "London 2012", "Olympics" and "2012" have been protected by government legislation passed in 2006 and designed to help the interests of major companies sponsoring the games.
Anyone breaching the ban faces a warning, and can be taken to court if they are found using it to make money.
What about media organisations that use these words?
Do they have to pay each time they use it?
The Olympics are not about sport, purely money!