The Telegraph reports that Locog are debating ticket prices for the London Olympics 2012.
It seems that some in Locog want to abandon the "cheap ticket promise", and charge up to £3K for tickets for the opening ceremony.
Now, for those of us who live in the real world, £3K is clearly an absurdly high price and would undermine any public support that there may be for these games.
However, Locog do not live in the real world and have spent money on hiring consultants to add their "insights" to the ongoing price debate. The consultants have advised that £1K is the tipping point for pricing tickets.
As to whether Locog will heed the advice, or indeed realise that spending money on consultants to tell them the "bleedin' obvious" point that £3K is an absurd price, is anyone's guess!
Olympic Medals won during the Beijing 2008 Olympics