It seems that Britain is maintaining its much lambasted policy of "it is the competition that counts, not the winning", by aiming not to finish first in the 2012 Olympics but fourth.
The British Treasury prepared a funding submission, A Sporting Chance for 2012, which was secret until it was leaked.
The report, which analyses medal targets, the size of the team and the quality of participating athletes, concludes that in order to achieve fourth place UK Sport requires a further £49.5M per annum.
Fourth place would require 120 medallists to win at least 60 medals, including 17 golds.
Hardly a noble aspiration is it?