The Olympics

The Olympics


News, information and stories about the PyeongChang Winter Olympic Games and the Olympics in general.

Wednesday, February 22, 2006

Olympics Lowest Rated Ever

It seems that if you are a TV executive at NBC, you may not be a very happy bunny at the moment.

According to Media Life, this year's Winter Olympics on NBC will be the lowest-rated games in Olympic history. The Turin Games have pulled in 21.1M viewers per night; this is less that the previous lowest ever Olympics, the 2000 Sydney Summer Olympics, which averaged 21.5M total viewers per night.

Two questions face NBC

1 How to improve the current ratings?

2 Do they bother investing so much time and effort into future Games?

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