It seems that if you are a TV executive at NBC, you may not be a very happy bunny at the moment.
According to Media Life, this year's Winter Olympics on NBC will be the lowest-rated games in Olympic history. The Turin Games have pulled in 21.1M viewers per night; this is less that the previous lowest ever Olympics, the 2000 Sydney Summer Olympics, which averaged 21.5M total viewers per night.
Two questions face NBC
1 How to improve the current ratings?
2 Do they bother investing so much time and effort into future Games?