The Olympics

The Olympics


News, information and stories about the Olympics.

Wednesday, February 22, 2006

Olympics Lowest Rated Ever

It seems that if you are a TV executive at NBC, you may not be a very happy bunny at the moment.

According to Media Life, this year's Winter Olympics on NBC will be the lowest-rated games in Olympic history. The Turin Games have pulled in 21.1M viewers per night; this is less that the previous lowest ever Olympics, the 2000 Sydney Summer Olympics, which averaged 21.5M total viewers per night.

Two questions face NBC

1 How to improve the current ratings?

2 Do they bother investing so much time and effort into future Games?

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