The Prime Minister, Gordon Brown, today unveils a new £9M international development project designed to inspire a new generation of sports enthusiasts around the globe.
London Olympic organisers are joining with UK Sport, the Premier League, Unicef and the British Council to develop 'International Inspiration', starting with five pilot schemes which will try to spread the Olympic message to some of the world's poorest countries.
The pilots, which will take place in India, Azerbaijan, Brazil, Palau and Zambia, will run until 2010.
The cost of "inspiration" is to be added to the £12BN London Olympics bill.
Money well spent?