The opening ceremony of the Beijing Olympics pulled in a record number of TV viewers around the world.
NBC in the USA, despite not showing the event live and delaying it to primetime, managed to score its highest ever rating (over 34 million viewers) for a non-American hosted summer Olympics aside from the Atlanta Olympics in 1996.
In China between 63% and 68.8% of China's total audience, a record, watched the opening ceremony.
In Australia, the Seven Network said that its audience was over 3.3 million viewers. In Germany, 7.7 million watched it on ARD; in France, 4.4 million watched it on France 2 and in Italy, 5.5 million watched on RAI. The BBC had an audience of 5 million.
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