Danny Boyle, the artistic director of the London 2012 Olympic opening ceremony, has been forced to apologise to the 10,000 volunteers who will appear in the opening ceremony on 27 July over "spoilers" that have been appearing in the press.
The email apology asks that the volunteers "stay virtuous", the BBC quotes him:
"Many of you have been dismayed by the media scrutiny on the show.I am more than a little "bemused" at Boyle's apparent surprise/disappointment over the press interest and stories about the opening ceremony:
I am sorry that, despite our best efforts, we appear to be unable to stop these stories appearing in the press."
1 He is an experienced film director and producer, he knows full well how the media operates.
2 He himself held a media briefing last month, where he revealed that the ceremony would feature a recreation of the "British countryside" featuring country scenes and farmyard animals.
3 The London Olympics are being heavily promoted by the government, sports bodies and businesses; of course the media are interested in what will happen in the opening ceremony.
4 With 10,000 volunteers, even if they have all signed a non disclosure agreement, there will be leaks.
I cannot understand how Boyle could have been so naive about this?
Notwithstanding the apology, in an action that is guaranteed to create even more media interest in the opening ceremony, Boyle has asked that everyone involved to start Tweeting pleas to the media and others to #savethesurprise.
Even Seb Coe has joined the Tweet crusade:
"Seb Coe @sebcoe
Share the frustration of volunteer performers and the public at Opening Ceremony being unofficially trailed. Let’s
Is Boyle trying to increase the media frenzy over the opening ceremony, or is this a genuine (if misguided) attempt to damp down leaks and speculation?
Olympic Medals won during the Beijing 2008 Olympics
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