Suffice to say his comments went down like a lead balloon, and "Lord Coe" is currently trending on Twitter as he and the Games are being subjected to derisive abuse and ridicule.
The furore has prompted Locog (an organisation that has not covered itself in glory) to issue a hasty retraction, saying that people can wear what they like and claiming Coe was confusing "spectators" with those who work at the Games.
All very well, except that Locog have also publicly stated (on their list of banned items) the following:
"Any objects or clothing bearing political statements or overt commercial identification intended for ‘ambush marketing’"The phrase "clusterfuck" springs to mind!
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