The Olympic Gold Mine

Never delude yourselves that the Olympics are about sport, money is the key motivator for the event.

The 2012 Olympic Games in London are no different. In a report issued by Lloyds TSB, it is predicted that the London 2012 Olympics could boost the UK economy by up to £10BN.

David Morton, of Lloyds TSB Business, is quoted as saying:

"The 2012 Olympics presents a massive opportunity for thousands of businesses to raise their profile and reach new markets.

Work is already under way to improve transport systems and develop the area's tourism but, as the Games draw closer, more opportunities will emerge."

Governments hosting the Games delude themselves each time that they will profit from the event, but rarely do so, just ask the good people of Athens if they feel financially better off after their 2004 Games.