However, even by the standards of the Olympics, the latest fuss over the logo is absurd in the extreme.
The National Olympic Committee of Iran has sent a letter to the International Olympic Committee (IOC) complaining about the logo of 2012 London Olympic Games.
Apparently, the logo says "Zion"???!!
The letter is signed by the Head of Iranian Olympics Committee, Mohammad Ali Abadi and the Secretary General of Iran's Olympic Committee Bahram Afsharzade addressed to the president of IOC Jacques Rogge.
"We appreciate the committee's efforts in line with developing the spirit of Olympism all over the world. We ask for your consideration of the following issue which if neglected, may have destructive effects on the future of sport, especially London Olympic Games in 2012.
Highlighting the values of Olympic, which ban any sorts of partiality, political, religious and racial measures in this field, may have a leading role to hold London Games better.
We have two years ahead to the opening of the games and unfortunately we see the games face with a critical challenge at the beginning which is raised by the racial attitudes of some individuals.
As internet documents have proved, using the word Zion in the logo of 2012 Olympic Games is a disgracing action and against Olympic's valuable mottos.
There is no doubt that negligence of the issue from your side may affect the presence of some countries in the games, especially Iran which abides by commitment to the values and principles."
The logo is undoubtedly dreadful in terms of aesthetics, and conveying the concept of the games. However, to claim that it actually says "Zion" and is intended to be a racial insult is nonsense.
That being said, this absurd objection will undoubtedly stir a large number of people up and there will be a lengthy and unnecessary fuss over this.
Olympic Medals won during the Beijing 2008 Olympics
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