Baroness Valentine, CEO of London First, has put the boot into Locog by referring to them as "stormtroopers" wrt the zealousness with which they protect the Olympic brand and its associated names eg "2012", "London" etc.
Baroness Valentine says that small companies were being targeted by aggressive "brand police", and asked for Locog to show more leniency.
Lady Valentine said:
"Even mentioning London and 2012 in the same sentence can result in a shot across the bows from the brand police of Lord Coe.
We should be building excitement.
My worry is that the reputation earned by Locog's stormtroopers threatens to undermine the potential for London."
Always remember, the Olympics is about money not sport!
Olympic Medals won during the Beijing 2008 Olympics
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