Revenues Up?

It seems that, according to the Telegraph, as a result of the number of people pre-registering their interest in buying tickets for the London 2012 Olympics, accountants have upped their best estimate of revenue.

Seemingly they expect revenues to exceed £2.15BN, an increase of approximately £200M.

All very nice, maybe.

However, as the ticket prices have yet to be announced, how can they be so sure that these pre-registrants will actually follow through and buy their tickets?

Olympic Medals won during the Beijing 2008 Olympics

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