Contrarian

To coincide with the activation of the 500 day countdown clock and the opening of the tickets sales shop for the London 2012 Olympics, the Economist is running a contrarian advertising campaign under the headline:

"Hosting the Olympics is a waste of money"

Posters for the campaign will appear in tube stations across the capitol until the end of March.

Olympic Medals won during the Beijing 2008 Olympics

Don't forget to visit www.theolympicswarehouse.com

www.olympicsdiary.com brought to you by www.kenfrost.com "The Living Brand"