Coke To Pay Tax

Coca-Cola have followed McDonald's, GE and Visa and waived the Olympic tax exemption:

"Coca‑Cola has never intended to, and will not be making, any corporate or income tax exemption claim with respect to any activity concerning our involvement with the London 2012 Olympic and Paralympic Games.

More than 90% of the Coca‑Cola employees working at the Olympic and Paralympic Games are UK nationals. Those from abroad will be paid by their respective home countries.

As one of the longest, continuous sponsors of the Olympic Movement, we are proud that we are able to use our sponsorship to enable millions of people to experience the Games and believe we have a valid role to play. As well as sharing expertise, our financial support will help to stage London 2012. We have also built on our experience as an Olympic and Paralympic sponsor to help LOCOG deliver the most sustainable Games possible."

Apparently they always intended to pay tax, the statement is one merely of clarification.

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