BT are planning to reopen their revolving restaurant, at the top of the BT Tower in central London, in time for the London 2012 Olympics.
The restaurant has been closed to the public since 1980.
Regrettably, instead of looking for a good chef who can cook well, they are looking for a celebrity chef to oversee the restaurant.
The restaurant contains a 10ft-wide revolving section of floor that provides diners with a 360-degree view of London, it takes 20 minutes to complete a full revolution.
Given its limited seating (around 70) it is highly unlikely that the ordinary citizen will ever have the opportunity to dine there, I guarantee it that will be swamped with corporate bookings and (given the fact that a "celebrity chef" will be running it) the prices will be out of reach to most.
Which is sad as the Olympics legacy, I assumed, was meant to be for all the people not just the privileged few.
Olympic Medals won during the Beijing 2008 Olympics
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Showing posts with label BT. Show all posts
Showing posts with label BT. Show all posts
Tuesday, November 3, 2009
Monday, March 10, 2008
The Cost of Sponsorship
BT, one of the sponsors of the London 2012 Olympics, faces a large bill for its sponsorship of the Games.
BT will provide communications services (estimated at being around £120M) for the event in return for publicity worth around £50M-£80M.
This leaves BT with a shortfall of between £40M-£70M.
The question is, who will bear the cost of this shortfall?
A cynic might argue that it will be BT's customers.
BT will provide communications services (estimated at being around £120M) for the event in return for publicity worth around £50M-£80M.
This leaves BT with a shortfall of between £40M-£70M.
The question is, who will bear the cost of this shortfall?
A cynic might argue that it will be BT's customers.
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